Individual Project

Software: Illustrator, Photoshop, InDesign

Core: Research-based logo redesign, Brand Identity System


Aspca is rooted in the courage and tenacity of human willing to fight for animal’s health, rights, and equality. The new logo is a representation of the organization’s constant effort to make communicative, playful, emotional and most importantly to create a humanity, connectivity, and friendly world.

Logo Mark & Logo Type
Logo in primary Color
Logo Lockup & Subsidaries
Logo Misuse

Brand Identity Standards Guidelines Book


Brand Audit | Competitors