
ASPCA
reBranding
Individual Project
Software: Illustrator, Photoshop, InDesign
Core: Research-based logo redesign, Brand Identity System
Aspca is rooted in the courage and tenacity of human willing to fight for animal’s health, rights, and equality. The new logo is a representation of the organization’s constant effort to make communicative, playful, emotional and most importantly to create a humanity, connectivity, and friendly world.



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Brand Identity Standards Guidelines Book










Process
Brand Audit | Competitors










