Beats by Dre

Live Action

Production Assistants: Angela Zhong, Ahlex Yalung, Hayley Barber

Editing: Angela Zhong, Paul K. Lee

DP: Eugene Sung

Director: Paul K. Lee

Runner: Taylor Horton

Music: Mula by HUCCI

Agency: Imagination At Play

Beats by Dr. Dre is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Lovine. Through its family of premium headphones, Beats launched Powerbeats3 Wireless to take the listening experience for the active community to the next level. With its improved ergonomics, Fast Fuel, and 12-hour battery life, these sweat, and water resistant earphones enhance any fitness lifestyle. 

The concept of the video was to show how the Powerbeats3’s intuitive features help a runner go from 0 to 100 throughout Los Angeles. To keep viewers on their toes, we incorporated a number of rapid cuts and photos that seamlessly integrate into the movement of her workout sequences. 

Sequences

Behind the Scenes