Beats by Dre
Production Assistants: Angela Zhong, Ahlex Yalung, Hayley Barber
Editing: Angela Zhong, Paul K. Lee
DP: Eugene Sung
Director: Paul K. Lee
Runner: Taylor Horton
Music: Mula by HUCCI
Agency: Imagination At Play
Beats by Dr. Dre is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Lovine. Through its family of premium headphones, Beats launched Powerbeats3 Wireless to take the listening experience for the active community to the next level. With its improved ergonomics, Fast Fuel, and 12-hour battery life, these sweat, and water resistant earphones enhance any fitness lifestyle.
The concept of the video was to show how the Powerbeats3’s intuitive features help a runner go from 0 to 100 throughout Los Angeles. To keep viewers on their toes, we incorporated a number of rapid cuts and photos that seamlessly integrate into the movement of her workout sequences.