Kimi - Cat Shower Training Kit

Petco Subbrand / Branding / Packaging

Instructor / Daniel D. Hoy

KIMI is a help kit brand under PETSMART. KIMI will be a good kit for people who have a cat at the first time, try to train their cats to shower and want to give their cat more comfortable showering experience at home.

The challenge of this project is to work with cats, researched on pet grooming stores, and interviewed people who have cats and their issues with showering the cats.

Get inspirations from how baby taking bath,

how rubber duck functioning in the bath tub, and

how parents interact with their kids when kids showering.

Target Audiences

People who never had a cat before.

                     have a cat that afraid of showering.

                     want to give their cat a comfortable showering experience at home.

                     want to train their kitten to get used to showering.

 

FUN  

HANDY    

COMFORTABLE  

ATTRACTIVE 

ANIMAL HUMAN NATURE

Brand Drivers

Process