
GoPlayLA
Socialtecture Branding
Group Project
Core: Brand identity system, Interview Social Media
Installation, and Interface.
Team: Angela Zhong, Analusia Delrivero, Yangyi Tai
Frank Meng, Julie Chang
GoPlayLA is a new media platform designed to encourage locals and tourists to engage with the 2028 Olympics by activating local infrastructure with interactive projection based games. The idea is to unifying LA through the spirit of sports.
Research


Interview

Game Plan
Game Plan
#myLAspirit

GoPlayLA

APP

Interface
