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GoPlayLA

Socialtecture Branding

Group Project

Core: Brand identity system, Interview Social Media

Installation, and Interface.

Team: Angela Zhong, Analusia Delrivero, Yangyi Tai

Frank Meng, Julie Chang

GoPlayLA is a new media platform designed to encourage locals and tourists to engage with the 2028 Olympics by activating local infrastructure with interactive projection based games. The idea is to unifying LA through the spirit of sports.

Research

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Interview

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Game Plan

Game Plan

#myLAspirit

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GoPlayLA

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APP

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Interface

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